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30 seconds for a bit size snack seems like a more accurate description. Think of it as the instant coffee version of food; freeze dried, long shelf life and just ad water.
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Honestly it dosnt really sound all that groundbreaking.
After the DRM debacle, they are as good as dead to me.
I don't think it's actually by the Keurig company.. they just titled it that way to have more people quickly understand what it is