A friend of me started talking about this new Apple phone, but I couldn't hear him. I took off my headphone and turned down the volume with one of the several buttons on my Wileyfox Spark X (with a rooted Nougat and when I have grown a pair of bullocks and obtained a micro sd, even Arch Linux), all bought on a shoestring-budget, and asked him why he's looking at that stuff. He likes it, because it is slick. I showed him my phone, with a silk like back with a sweet logo laser engraved and bronze-chromed and told him the price. He loved the software and I showed him my colourmeter (essential for murals and so) and the way I turn off tracking in Firefox. And the obligatory "look, even a flashlight!". It's a cult, but my buddy and many others refuse to believe they are wasting their money on software that's free for everybody and so cheaply and abundantly available when you are looking for a phone to buy. Hell, there's even a thriving secondhand market for it.

Anyways, I think Apple sucks, but they did one thing good with this move, a thing with the user in mind, not the bottomline (or not directly).