6 years ago
4
The death of the internet cookie
Why it matters: Advertising and web-based services that were cookie-dependent are slowly being phased out of our mobile-first world, where more personalized data targeting is done without using cookies.
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I won't miss them any more than I miss advertisements.
An interesting analysis. I would have loved to know what specific technologies they foresee as replacing the cookie going forward ("people-based marketing") was rather vague. Also, there was no distinction made in the article between third-party cookies (which are typically non-essential to the ability to use the website) and first-party cookies (which are often rather more necessary to functions such as signing in to a website in the case of a website with user accounts). Some commentary on that would have been helpful also. None the less, I still enjoyed the article.
I gather they were talking about various kinds of fingerprinting and data matching.
Thank you.