New Coke Was a Debacle. It’s Coming Back. Blame ‘Stranger Things.’
New Coke, the soft drink that drew a nationwide backlash in 1985, is back. And the credit, or blame, for the return of Coca-Cola’s greatest folly goes to Netflix. A limited supply of the vintage beverage will be available starting on Thursday as part of a robust promotional campaign related to the coming season of “Stranger Things,” the supernatural thriller set in the 1980s. New Coke will also appear in several episodes of the show. Representatives of both companies said no money changed hands in that product-placement deal.