New Coke, the soft drink that drew a nationwide backlash in 1985, is back. And the credit, or blame, for the return of Coca-Cola’s greatest folly goes to Netflix. A limited supply of the vintage beverage will be available starting on Thursday as part of a robust promotional campaign related to the coming season of “Stranger Things,” the supernatural thriller set in the 1980s. New Coke will also appear in several episodes of the show. Representatives of both companies said no money changed hands in that product-placement deal.

With its fluted glass and shapely design, the classic Coca-Cola bottle is a worldwide icon. Even without the label, you can immediately identify it with the brand—which is exactly what Coca-Cola wanted. When the drink first hit the market in the early 20th century, Coke was sold in standard, straight bottles that were either brown or clear. While each one was embossed with the logo, that didn’t stop imitators like Koka-Nola, Ma Coca-Co, Toka-Cola or Koke from simply...

Coke is coming out with premium milk that has more protein and less sugar than regular. And it’s betting people will pay twice as much for it. The national rollout of Fairlife over the next several weeks is one way the world’s biggest beverage maker is seeking to diversify its offerings as Americans continue turning away from soft drinks. It also comes as people increasingly seek out some type of functional boost from their foods and drinks, whether it’s more fibre, antioxidants or protein.