11 years ago
2
If the iPad was late, ran Windows 8, it would fail too
To say that the $900 million write-down on the Surface RT tablet is a red flag may be putting it too charitably. No product that ran the RT version of Windows 8 and came out about three years after the first tablets appeared would succeed.
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You can say the same thing about the iPOD. Being there first (or early) is so important. When people started calling all mp3 players "ipods" it was game over for everyone else.
It's not even about the product quality. The zune was a great mp3 player and probably better than the ipod at the time, but it came out so late that it had virtually no chance for success. Any uneducated consumer would go with the ipod since they that's what they heard about.