Can AI Nudge Us to Make Better Choices?
The behavioral revolution in economics was triggered by a simple, haunting question: what if people don’t act rationally? This same question now vexes the technology field. In the online world, once expected to be a place of ready information and easy collaboration, lies and hate can spread faster than truth and kindness. Corporate systems, too, elicit irrational behavior. For example, when predicting sales, employees often hide bad deals and selectively report the good ones.