9 years ago
Anti-smoking messages can backfire and make it harder for people to quit
New evidence released today shows that public health policies targeted at smokers may actually have the opposite effect for some people trying to quit. A review led by LSE Research Fellow Dr Sara Evans-Lacko indicates that stigmatising smoking can, in some cases, make it harder for people to quit because they become angry, defensive and the negative messages lead to a drop in self-esteem.
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