5 years ago
CBS Considers Dropping Nielsen Ratings Contract as TV Landscape Changes (EXCLUSIVE)
CBS is considering ending its longstanding contract with TV ratings provider Nielsen as it looks for new ways to measure audiences in the multiplatform universe. The nation’s most-watched TV network is prepared to drop Nielsen’s measurement services if the two sides can’t come to an agreement by the end of this month, according to a person familiar with the matter. CBS’ current contract with Nielsen – valued at more than $100 million a year — expires at year’s end, the source said.
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