5 years ago
Colbert Just Scored a Key Ratings Win Over Fallon
Stephen Colbert has won another key battle in his late-night “war” with Jimmy Fallon: His CBS Late Show is now No. 1 this season among adult viewers under 50, the key demo group most attractive to advertisers. While Colbert has dominated in overall audience for close to two years now, Fallon’s Tonight Show has clung to an ever-shrinking lead in the demo. But per Nielsen data released Tuesday, Late Show is averaging 658,000 adult viewers under 50 in the TV season to date, just barely ahead of Tonight (656,000 or 657,000 viewers, depending on which network you ask).
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