5 years ago
Amazon knows what you buy, and it’s building a big ad business from it
SEATTLE: When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon. When a financial services provider wanted to promote its retirement advisory business, it directed ads to people in their 40s and 50s who had recently ordered a personal finance book from Amazon.
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https://economictimes.indiatimes.com
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