The Mogul Matrix: How Billionaires Go Shopping
What do you do when you have the spending power of a small nation? If you happen to be Jay Z, you might pick up a box of Cap’n Crunch for a trip aboard your private jet. Or you could spend a tiny chunk of your immense wealth on perfecting the recipe for fake meat, like Google co-founder Sergey Brin. For a brand-new billionaire, you may just buy expansion packs for Settlers of Catan, a favorite of Facebook C.O.O. Sheryl Sandberg.