Alphabet? Google Might Get Some Letters
One can only assume that before Larry Page and Sergey Brin chose Alphabet as the name for their new holding company, they Googled it. If so, they would have discovered that the Internet domain alphabet.com, as well as the trademark Alphabet, already belonged to someone else — the German automaker BMW. And if they had dialed BMW headquarters in Munich, they would have discovered something else: BMW does not want to sell.