How "Ugly" Labels Can Increase Purchase of Unattractive Produce
According to a recent report by the National Academies of Science, Engineering and Medicine (2020), each year in the U.S. farmers throw away up to 30% of their crops, equal to 66.5 million tons of edible produce, due to cosmetic imperfections. Such food waste has detrimental consequences for the environment: 96% of wasted food is left to decompose in landfills, releasing methane and contributing to climate change.
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