7 years ago
2
Why Our Super Bowl Ad Failed
Cards Against Humanity purchased a Super Bowl ad, but it was not successful. This weekend, Cards Against Humanity purchased an ad during the Super Bowl, the most-watched American television broadcast of the year, reaching 114.4 million viewers. Cards Against Humanity is known as an innovator in the games space, and we saw an opportunity to apply our unique brand of “outside the box” thinking to the old-fashioned world of Super Bowl commercials.
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I am of the view that advertising is in itself and inherently - a failure of human kind.
So... yeah. Ironically... or something...
After the third or fourth virtue-signalling political ad, I completely tuned out of the commercials.