10 years ago
3
US milk industry drops iconic 'Got Milk?' tagline
The US milk industry is dropping its iconic "Got Milk?" tagline, as part of a rebranding effort to promote milk's health benefits. As Advertising Age reports, the longtime slogan will be replaced with "Milk Life," though milk processors in California will continue to use "Got Milk?", which has been used on the national level since 1995.
Continue Reading
http://www.theverge.com
Join the Discussion
If you want people to consume more milk,stop sucking the fats out of it and giving people the watered down crap.
Agreed, the crap we drink now has virtually no health benefits...
I am fortunate to live in an area that still has some small dairies. I am able to get raw milk, it costs a little more, but is so much better. Unfortunately it cannot be sold "for human consumption" so I buy it for my "animals". Check your area for raw milk, there are a quite a few areas that still have small dairies that sale to the public.