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Published 4 years ago with 5 Comments

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  • idlethreat
    +4

    30K is a pretty cheap price for all of the good will and news stories that will come out of it. The cheapest you can air a commercial during prime time is over 30K. You get newscasters in 50 states singing your praises and people posting the news story for free.

    I know it's a nice thing to do anyway, but they really turned this one around very nicely. Way to go, KFC.

  • Chubros
    +3

    I just hope this doesn't give incentives to other people that can take advantage of situations like this. Not saying that's what happened at all, but I'm sure similar things will happen in the future.

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