the tiny startup already has created a reasonable facsimile of the chicken egg—an imitation of the morning staple that’s significantly cheaper, safer, and possibly healthier than the real thing—and now it’s working to overhaul other foods in much the same way.

It's processed food,so it is cheaper. What "cheaper" really means is it's not cheaper for you,it's cheaper for them to produce,thus they make more money and you get processed crap like those fake eggs. And no,those fake eggs are not,by any stretch of the imagination, healthier than the real thing. No thanks, I want real food,not processed slop made by a amoral corporation.