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Published 6 months ago by Subhodip with 1 Comments

What are the Do’s and Don’ts of Digital Marketing?

Do you know what to avoid and what to consider for your digital marketing strategy? Read this blog to know all about it in detail

  • Digital marketing Do’s and Don’ts

    Did you know that 72% of overall marketing budgets get put towards digital marketing channels? Digital marketing is the most important factor for ranking on Google SERP as well as marketing your company as a brand.

    However, there are a lot of digital marketing myths circulating the net. In this article, we have talked about a few do and don’ts of digital marketing that can help you in creating an effective strategy.

    Dos and Don’t of Digital Marketing

    Mentioned below are what you should do and you should not to enhance your digital marketing game:


    1.Define Clear Goals:

    Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your digital marketing campaigns. Knowing what you want to achieve will help you plan and execute your strategies effectively.

    2. Know Your Target Audience:

    To generate customised and useful content that resonates with your target audience, have an understanding of their demographics, interests, pain areas, and behaviour.

    3. Produce High-Quality Content:

    In digital marketing, content is king. Put your energy into producing informative, entertaining, or problem-solving content for your audience.

    4. Optimise for Mobile:

    Since a significant percentage of internet users access content on mobile devices, make sure your website, emails, and content are mobile-friendly.

    5. Use SEO strategies:

    To increase your organic visibility and rank higher in search results, optimise your website and content for search engines.

    6. Use Social Media:

    Interact with your audience on sites like Facebook, Instagram and LinkedIn. Utilise social media to distribute content, answer questions, and form connections with your audience.

    7. Email Marketing:

    Set up successful email marketing campaigns to cultivate leads, inform customers, and promote repeat business.

    8. Make use of data and analytics:

    Regularly track and evaluate the success of your digital marketing initiatives. To improve your plans and make wise decisions, use data-driven insights.


    1. Spamming:

    Avoid spamming by not sending unwanted emails or publishing too much advertising material on social media. Potential customers may be turned off and your brand's reputation may suffer.

    2. Copying Competitors:

    While it's important to monitor your rivals, stay away from directly replicating their tactics. Instead, concentrate on defining your brand and offering your audience something special.

    3. Neglecting Website Optimisation:

    Your website serves as your online shop. Make sure it is simple to use, loads quickly, and offers visitors a smooth experience.

    .4. Neglecting Social Media Engagement:

    Posting content to social media alone is insufficient. Build a community around your brand by interacting with your followers and responding to their comments and messages.

    5. Ignoring Negative Feedback:

    Negative feedback presents an opportunity to grow and learn, therefore you shouldn't ignore it. Instead of ignoring it, deal with it quickly and

    By following these do's and avoiding the don'ts, you can build an effective and successful digital marketing strategy that connects with your audience and drives business growth. As you must know that content writing is an important part of digital marketing, you should focus on that as well. You can contact Das writing services to help you create stellar content for your website.


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