Content marketing is a complex art. Here, a content developer has fulfilled a lot of obligations while writing. The obligations include SEO requirements, quality requirements, and the requirement to incorporate the business objective behind creating that blog.

The content length for a blog post is one of the obligations that helps to ensure the fulfilment of SEO and the audience’s good experience.

Now, you must be wondering what would be the ideal content length for blog posts. Well, here in this blog, we are going to discuss why the content length for your blog is important and what factors can help you decide your blog post length.

Importance of Content Length

Many people think, What does blog post length matter when I am providing all the information related to the topic. Well, there are many important reasons why you should know your ideal blog post length and maintain it in your content. Here is a list of them.

• Writing For The Target Audience

Providing all the information related to the topic is not the key. You must know what amount of information would be ideal for your target audience. If you overly populate it with information, it can be overwhelming for your target audience. Whereas an incomplete article can force them to find other sources.

Setting the right content length for your blogs can help you provide the appropriate amount of information as required by your target audience.

• Search Engine Optimisation (SEO)

SEO is the biggest objective for a content developer while writing an article, after the quality of your writing. A content developer has to fulfil various SEO obligations such as incorporating keywords at the right place, maintaining keyword density, writing compelling meta titles and meta descriptions, etc.

The content length is also one of the SEO obligations, as an article with les than 400 words is not appropriate for a blog post and the search engine might not index it.

• Other Important Reasons

Other important reasons include depth of information, readability and credibility. The content length helps you to have an estimate of the level of information you provide.

No matter how large the content is, a content developer has to make it readable for the readers with the help of formatting and regular spacing.

Types of Content Length

There are generally three types of content length for a blog post. Here is a list of them.

1. Short Form Content: Short-form content is an articles that have a word count ranging from 700 to 900 words. This type of article is for people who are looking for a basic overview of an article.

2. Medium-Form Content: A medium-sized article ranges from 900 to 1300 words. It is ideal for people who want to provide considerable information but do not want to make it too long for their readers.

3. Long-Form Content: A long-form content length for blog posts ranges from 1400 to 2000 words. It is ideal for people who want to provide in-depth information to their target audience. Mostly, these types of blogs are used for educational and law purposes.

Benefits of Short-Form Content

Short-form articles are ideal for people or businesses whose target audience is only interested in a basic understanding of the topic. Here are some benefits of a short content length.

A content length of this type has high readability as information is broken into pointers to fill in more data.

A short article takes less time to grasp. This makes it more time-efficient.

Most of the time, in short content, the reader finishes the whole article at once. This creates a good impression in the minds of the readers as they leave the site contented.

Benefits of Long-Form Content

Just like a short-form article, a long article has its own features and hence provides a different set of benefits. Here is a list of them.

• It is good for the people who are searching to have an in-depth knowledge about the topic.

• An article with a large content length is SEO-friendly, as there is more scope to insert keywords naturally. This can help to rank your article higher on the SERP.

• When you have a mixed kind of target audience, long-form articles are the best choice.

Tips To Decide The Ideal Content Length For Blog Posts

Here are some website content development tips that will help you decide your ideal content length for blog posts.

• Keep Quality Over Anything

In this competitive world, where everybody is creating content. An average quality content is easily replaceable with other articles within minutes. Every factor in content comes after that.

So, after analysing all other factors and deciding your content length, you should ask yourself how many words would be apt for you to deliver quality.

• Do Complete Research

Doing appropriate research is crucial to give a nice structure to your article and decide your content length. This research work consists of competitor analysis, client’s goals analysis, topic coverage analysis, content length analysis and more.

• Use Content Marketing Platforms

There are some great content marketing platforms or tools that will help you to develop engaging and informational content within the set content length of your blog post.

Some of these tools include Semrush, Moz, WordStream, etc. These tools will help you in the research, SEO and provide you with some great features to optimise your article.

Deciding Factors for the Right Content Length

You must be wondering, what are the exact things that decades mu content length for blog posts? Well, here are some factors that will help you decide your content length.

• Purpose of Blogging

Why you are writing is a big deciding factor for your content length. Suppose your purpose is to provide a quick understanding of the topic to the people, you can write short blogs. However, if you are writing it to generate sales or develop brand authority, you can delve deeper into the topic to showcase your knowledge.

• SEO-Optimisation

Search Engine Optimisation is a technique to optimise your article in such a way that it becomes easy for the Search engine to find and index it. This is important to have your article rank higher on the SERP. You should know how long you need your article to optimise it for SEO.

• Budget Analysis

Most businesses outsource their content from content writing agencies to avail of professional content services. Now, you have to continue the process of article writing to reach your goals. So, it is important to decide your average content length based on your budget, as more words mean more cost.

• Know Your Target Audience

Understanding the depth of information required by your target audience is the key to increasing your organic traffic. This makes it more relevant and comfortable for the people who are your target audience. For example, BYJU’s have become the go-to website for school students to gather any information.

Final Thoughts

When you are writing an article with a known number of words, it will be easier for you to keep your information limited as per your target audience. Doing research on various things such as competitors, purpose of writing and more will help you to find an average content length that will be apt for your articles.

Remember, while there are different benefits for different content lengths and many factors that influence your content length, your first and foremost objective is to please your target audience.