What are the Advanced Keyword Research Techniques for Organic Traffic?

What are the Advanced Keyword Research Techniques for Organic Traffic?

Imagine you have to publish content on the keyword "where to invest money." The user could be at the early stage of his career, confused by endless options, a salaried individual looking for safe returns, or someone planning long-term wealth.

Without understanding intent, competition, and keyword variations, even well-written content can miss the mark. It is where you need advanced keyword research techniques. With these, you can uncover what users truly want and create content that ranks, engages, and converts.

What are the Effective Keyword Research Tips to Boost Your Content’s Reach?

When considering effective keyword research, it involves a blend of the reader’s understanding, strategic analysis, and the use of advanced tools to find a "sweet spot" of relevance, search volume, and low competition.

Here are the key techniques:

1. Understand Your Audience and Search Intent

Before crafting content, know who you are writing for (their demographics, age, preferences, problems, and questions).

Suppose the keyword is “how to save money from a Rs. 50,000 salary”. The target audience is all salaried individuals, probably in the early stages of their careers, who don’t have control over monthly spending.

Individuals who type this keyword on Google must struggle to save an amount from their salary and look for practical, realistic, and easy-to-follow tips that can be implemented without drastic lifestyle changes.

At Das Writing Services, their professional writers first understand who their audience is and what their search intent is, and then start producing content.

2. Consider Advanced Tools

For advanced keyword research and optimization, taking help from the new-age tools is extremely essential and effective.

Tools like Ahrefs (28.7B keywords filtered from 110B explored all total), SEMrush (with a database ofover 27 billion keywords), MOZ with (1.25 billion keyword suggestions), and Google Trends are not only useful for finding high-potential keywords.

But also, they provide valuable insights on long-tail keywords, keyword difficulty, search intent, search volume, and competition.

3. Brainstorm and Seek Associated Keywords

You need to start with the seed keyword. Then, take the help of the Built-in Search Tools, such as “Google Autocomplete”, “People Also Ask", and “People also search for” Sections to explore the related terms to expand your list.

For instance, your keyword is “adjustable bracelets”. With the “Google Autocomplete” tool, you get keywords such as “adjustable bracelets for women, adjustable bracelets for girls, adjustable bracelets gold, adjustable bracelets for small wrists.

Now look at the "People also ask" section. Here, you get "What are adjustable bracelets?", "Are adjustable bracelets good?"

Scroll down and explore the “People also search for” section. Here, you see keywords such as adjustable bracelet designs, buying adjustable bracelets online, etc.

4. Do Competitor Research Minutely

Imagine your primary keyword is “health insurance plans for family”. Enter this keyword on Google and observe the content that appears in the top results. Open every competitor's website on this topic in separate tabs and carefully go through it.

You'll notice that several key phrases or H2 headings are common across most competitor pages, such as "Major Reasons to Buy a Family Health Insurance Plan, "What is Covered by a Family Health Plan?", etc. It means the audience of this topic wants answers to these specific queries.

Being one of the top Content Marketing Agencies in India, Das Writing Services follows these research-driven practices before starting the content creation process.

5. Priorise Long-Tail Keywords

These keywords often have significantly lower search volumes, but they can target the right and ready-to-convert audience. And you will be shocked after knowing that more than 29% of long-tail keywords (consisting of 3+ words) receive more than 10K+ monthly searches.

You can find Long-Tail Keywords from tools like AnswerThePublic and Ubersuggest.

By choosing AnswerThePublic, you can generate potential queries and phrases related to your keyword while discovering valuable long-tail keywords. On the other hand, Ubersuggest will help you explore low-competition, highly targeted phrases for your content.

After exploring them, the next crucial step is to strategically place keywords in the right sections of your content. It will be helpful to drive organic traffic, enhance readability, and keep users engaged for longer.

6. Implement Keyword Clustering

Group related keywords and sub-topics together to create comprehensive, authoritative content for your brand. It demonstrates topical expertise to search engines and improves internal linking and user experience.

Suppose your pillar keyword is “health insurance.” Instead of creating separate, disconnected articles, you can create a Pillar Page, named: Health Insurance: A Complete Guide.

Now create the Cluster Content with topics like Types of health insurance plans, Individual vs family health insurance, Inclusions of health insurance, Health insurance tax benefits under Section 80D, and How to choose the right health insurance plan.

The Final Takeaway

In the fast-evolving SEO dynamics, advanced keyword research is the cornerstone to ensure the success of content. By implementing the above-mentioned tactics, you can create content that resonates with your users, which ensures organic traffic to your website.

If you need the help of experts, you can connect with Das Writing Services Private Limited. They have the top content writers in India who apply Effective Keyword Research tricks before crafting content.