What’s behind the trend towards private search engines? | Search Engine Watch
In the last two or three years, the search industry has seen a number of new engines that focus specifically on private search. Is this just a passing fad, or is it indicative of an increasing trend among users towards secure, private search? And if so, what does this mean for more mainstream search engines like the all-seeing Google?
I spoke to leading figures at three private search engines, both new and established.