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I did some fact checking, seems legit.
I agree with that Reddit comment about being inflammatory. Not that I mind inflammatory, but I do mind it when the basis is playing with statistics. So if the NFL is indeed giving $11.25 of the $12.50, that's not bad. However, what I was wondering about is what is this retailer markup.? Isn't the NFL itself the retailer most of the time? Lo and behold, the article does address this:
"The most popular place to purchase pink merchandise is at the NFL's online shop, official team stores, and at the stadiums. In these cases, the NFL and the individual teams are acting as the retailer.
It is unclear how much of the 50% markup for items being sold directly by the NFL and the teams is going to the ACS, if any at all."
So maybe the title isn't all that inflammatory after all...