While I think Facebook caused the problem in the first place, I also agree somewhat with puntacanna's point of view.
I don't 100% trust what a company tells me that's trying to sell me stuff. Companies certainly could have done market research of their own before committing to such a big change. If nothing else, even if Facebook was telling the truth about video, those are aggregated stats that would not tell a company if people would prefer video about THEIR product/service as opposed to other channels (email, articles, etc).
While I think Facebook caused the problem in the first place, I also agree somewhat with puntacanna's point of view.
I don't 100% trust what a company tells me that's trying to sell me stuff. Companies certainly could have done market research of their own before committing to such a big change. If nothing else, even if Facebook was telling the truth about video, those are aggregated stats that would not tell a company if people would prefer video about THEIR product/service as opposed to other channels (email, articles, etc).