6 years ago
2
The Real Lie About Online Video Runs Deeper Than Facebook’s False Metrics
Everyone bought into the fable that users actually wanted more video.
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https://slate.com
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I completely understand their frustrations, but the people running those media companies made some rash and wrong decisions on their own. They blindly followed Facebook’s data and words, chose to fire their journalists, and rushed forward with big changes to their advertising and companies, and then when things didn’t quite work out how they believed it would, now want to blame Facebook and not take responsibility for their own choices and actions.
While I think Facebook caused the problem in the first place, I also agree somewhat with puntacanna's point of view.
I don't 100% trust what a company tells me that's trying to sell me stuff. Companies certainly could have done market research of their own before committing to such a big change. If nothing else, even if Facebook was telling the truth about video, those are aggregated stats that would not tell a company if people would prefer video about THEIR product/service as opposed to other channels (email, articles, etc).