The Musk Who Wants to Change the Way We Eat
Kimbal Musk was being careful on the day he almost died. It was February 14, 2010. He had arrived in Jackson Hole straight from the TED conference in Long Beach to spend time with his family on a ski weekend. TED had inspired him: the prize winner that year was chef Jamie Oliver, who spoke about Musk’s own great passion, empowering people by introducing them to healthier food.