You should have heard how desperate the opposition's radio ads were getting towards the end of the fight. Even from the get-go, they never used the word 'soda' once, it was always 'grocery' or 'everyday necessity', I guess being misleading was worth using words that polled better. Yes, I know this is a universal tactic, but it really stood out to me in this fight because of how obvious it was.
By using grocery the hope is that you'll realize that if they come for your coke today due to it's sugary substance content then tomorrow it's not far fetched they will come for your twinkies, white bread and cereals. It's a slippery slope, IMO.
You should have heard how desperate the opposition's radio ads were getting towards the end of the fight. Even from the get-go, they never used the word 'soda' once, it was always 'grocery' or 'everyday necessity', I guess being misleading was worth using words that polled better. Yes, I know this is a universal tactic, but it really stood out to me in this fight because of how obvious it was.
By using grocery the hope is that you'll realize that if they come for your coke today due to it's sugary substance content then tomorrow it's not far fetched they will come for your twinkies, white bread and cereals. It's a slippery slope, IMO.