Facebook interest targeting is often a wrongly-used form of targeting with Facebook ads. Keeping these common advertising mistakes in mind, I am going to lay out the next steps of targeting the audience that actually wants to purchase, not just view, ...

Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem.

It's not uncommon for businesses to make a few mistakes when they first start a promoted pins campaign, but these five methods will help you generate results.

Here are some tactics on creating custom Facebook audiences for a higher ROI:

Not ready to let your favorite rain jacket go? Consider treating it with Nikwax Tech Wash and stay dry on those rainy day outings and adventures.

New findings from NASA's Mars Reconnaissance Orbiter (MRO) provide the strongest evidence yet that liquid water flows intermittently on present-day Mars.

Trekking and climbing in the high mountains of Northern Peru, a rarely visited region well off the beaten track, the beauty and scale of the Cordillera Blanca and the Cordillera Huayhuash ranges from the sublime to the overwhelming.

If you want to get into stealth camping, build a fire during gale force winds, or just want to lay low then the 'Dakota Fire Hole' is just what you need.

The latest images from NASA’s New Horizons spacecraft have scientists stunned – not only for their breathtaking views of Pluto’s majestic icy mountains, streams of frozen nitrogen and haunting low-lying hazes, but also for their strangely familiar, a ...

One of the most important things I say you should do is create great content. But then what?

Video content is where it’s at in 2015. Video on Facebook performs better than any other content type, live-streaming video is the next big thing.

Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video.

Have you ever wondered what the fish see? Find out how lure color changes underwater for better fishing results from fishing expert Steve Starling.

"It was the most unusual tasting we’d ever done," Dr. Bill Lumsden, head of distilling and whiskey creation at the Glenmorangie Company, told The Verge. "I was amazed at how different the samples were."

The brightest spots on the dwarf planet Ceres gleam with mystery in new views delivered by NASA's Dawn spacecraft.

The goal of bearproofing your camp is to minimize odors that might attract bears, and to set up safe storage areas for food and garbage that are out of reach of bears and are away from your sleeping area. The best way to do this ...

https://twitter.com/realDonaldTrump/status/639517204434800640

"...results of our study show that they are in fact much more independent than canine companions."

Total reading time: 9 minutes. How would you like to light a fire perfectly and have it burn for 3-7 hours without touching it or putting on more wood? It can be done, every time, but it requires forgetting everything you've learned about starti ...

Breaking down what might just be the biggest social ad innovation in years.