• Amulet
    +1

    At the heart of this exceptional profit share is Apple's ability to retain customers, which has little to do with fanboyism. Satisfied customers are repeat customers: they will keep upgrading to newer models and buying additional Apple products. If the products were simply cheap stuff that's somehow sold way above its actual value, people would switch to Android in droves.

    Personally I'm an Apple user because I appreciate their attention to detail in every area of the products, and their design sensibilities align with mine (particularly in the functional sense). I also have an Android phone that I can use for free (company provided) but I still prefer to use my own money to purchase iPhones. That kind of loyalty is not based on brand alone.