I think the number one problem for McDonald's and why they are losing customers to those new chains is the same reason everybody else is, the prices are going up up up and the quality isn't as good. If I can get a fast burger with fresh ingredients and larger than McDonald's burger for roughly the same price, why wouldn't I go there? McDonald's and company used to be fast quick cheap food, that's not really true anymore compared to new chains that offer better and more quality at the same price. The only reason McDonald's is holding on so well, IMO, is because of the Dollar Menu, and even now those items aren't all a dollar. I only use McDonald's for the dollar menu now, because it fills a hole and is cheaper than a numbered meal.
I think the number one problem for McDonald's and why they are losing customers to those new chains is the same reason everybody else is, the prices are going up up up and the quality isn't as good. If I can get a fast burger with fresh ingredients and larger than McDonald's burger for roughly the same price, why wouldn't I go there? McDonald's and company used to be fast quick cheap food, that's not really true anymore compared to new chains that offer better and more quality at the same price. The only reason McDonald's is holding on so well, IMO, is because of the Dollar Menu, and even now those items aren't all a dollar. I only use McDonald's for the dollar menu now, because it fills a hole and is cheaper than a numbered meal.