7 years ago
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The Mad King of Juice: Inside the Dysfunctional Origins of Juicero
Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015.
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You know you can just grab a fruit and eat it, and it would be healthier, right?