8 years ago
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Why scientists are losing the fight to communicate science to the public
Scientists and science communicators are engaged in a constant battle with ignorance. But that’s an approach doomed to failure, says Richard P Grant. (Aug. 23, 2016)
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People respond much more strongly to emotion than reason, and charlatans are masters at exploiting that. This is why, for example, most people still believe crazy tales made up by desert nomads more than 2000 years ago.