The color of the year is such a huge, if subconscious way to drive consumer trends. The second the color of the year is made known, there is a mad dash to be "in fashion", resulting in millions of dollars in purchases of makeup, clothing, furniture, and every other conceivable item. This will last a year before another color will be announced and sought after. It drives trends in everything having to do with color. You see it in magazines and even in the home improvement sections of your stores. "Marsala is the new Radiant Orchid" -Pantone, 2015
The color of the year is such a huge, if subconscious way to drive consumer trends. The second the color of the year is made known, there is a mad dash to be "in fashion", resulting in millions of dollars in purchases of makeup, clothing, furniture, and every other conceivable item. This will last a year before another color will be announced and sought after. It drives trends in everything having to do with color. You see it in magazines and even in the home improvement sections of your stores. "Marsala is the new Radiant Orchid" -Pantone, 2015