How Oreo Culture-Jacked The Super Bowl
After the lights went out at the Superdome in New Orleans, and the game that pitted the Baltimore Ravens against the San Francisco 49ers came to a grinding 34-minute halt, Oreo's team took action and posted a simple ad that was retweeted, or shared, more than 14,500 times on Twitter. How did 360i --the agency responsible for the ad-- do it so quickly?
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