6 years ago
Kellogg's claims Frosties is an 'adult cereal' to get around children's sugar tax
ellogg's has been accused of a "weasly" attempt to get around child obesity sugar rules after re-branding Frosties as an adult cereal. From 2020 food brands targeting children with sugary products face being named and shamed by the Government if they fail to reduce the sugar content by 20 per cent. But after a trial of "reduced sugar" Frosties that contain 30 per cent less sugar flopped, Kellogg's confirmed that it will not reduce the sugar content.
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http://www.telegraph.co.uk
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