Still ticking: The improbable survival of the luxury watch business | Simon Garfield

In 17 March 2016, the watch manufacturer Breitling opened a lavish new stall at Baselworld, the world’s biggest watch fair, to show off its latest marvels. There was the Avenger Hurricane, a beefy black and yellow extravaganza in a special polymer case made specifically to survive all extremes of superhuman adventure (£6,500). There was the Superocean Chronograph M2000 Blacksteel, with full functionality at a depth of 2,000 metres (£3,850). And there were at least 60 other items, each out-glistening the other in an attempt to demonstrate a new and expensive way to tell the time.

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