Reddit, where chaos thrives, tries to clean up to attract ads from big brands
Steve Huffman, chief executive of online chat platform Reddit, is now a self-confessed “Supreme Court nerd.” After what the company acknowledges as its “wild” early days, the 35-year-old co-founder is now trying to clean up the edgy website known for provocative discussions and fringe groups, while revamping its advertising offering in a bid to woo big brands and move toward profitability.
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