5 years ago
iPhone loyalty falls to all-time low, new report suggests
A new survey today claims that iPhone loyalty has fallen to an all-time low. The survey, conducted by BankMyCell, says that iPhone retention is down 15 percent over the last year. As detailed by CNET, BankMyCell has tracked 38,000 people trading in their smartphones since October, focusing on Apple brand loyalty. According to that data, iPhone retention was down 15.2 compared with data from March 2018.
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