$200 Million And Rising: Hollywood Struggles With Soaring Marketing Costs
In only a few weeks, Paramount’s Transformers: Age of Extinctionhas become the top-grossing film of all time in China, earning north of $300 million. What’s more impressive is that Age of Extinction cost no more than $3 million to $5 million to market to Chinese moviegoers — a stark contrast to the $100 million prints-and-advertising spend in North America.
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