A link of interest: https://medium.com/matter/the-web-we-have-to-save-2eb1fe15a426 (Via: http://www.nerdcore.de/2015/07/15/the-web-we-lost/)

Well here's someone who sounds enthusiastic about the monopolization of the web. I think the article is true but I'm old-fashioned and I'd rather look at a (badly made or beautifully designed) website of a small business or cafe to find their opening hours than their Facebook page. There are concepts to have data (like opening times, addresses, contact details etc.) in a format that could be used by APIs without having to centralize everything. I'm sure that's not gonna happen but I'd still like it better.

I think she's popular because she prosmises nothing. I know that's weird but by being super vague about everything, every (conservative) can project their wishes/hopes onto her. People are afraid that things will get worse (no shit, Sherlock) and with her they hope they will it least stay the same. Her vagueness promises stability.