Asking people to use "your heart, rather than your brain" increases prosocial behaviors, study finds
A recent study examined the effects of rational (“brain”) and affective (“heart”) decision modes, and individual differences in processing styles on prosocial behaviors, finding that affective decision mode increased prosocial behaviors. Processing style (i.e., intuitive vs. deliberative processing) did not predict prosocial behaviors or interact with decision mode. This research was published in the journal Judgment and Decision Making.
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