9 years ago
2
How Beats Tricks You Into Thinking It Makes a Premium Product
The sneaky designers at Beats by Dre employ a clever trick to make you think that the company’s plastic headphones are durable products worth the premium price. Beats by Dre headphones are garbage. Besides their crappy sound, they’re basically designed to break. And yet they sell millions of pairs of headphones. It’s practically a perfect business: Take crap and sell it for a fortune. How do they do it? In part it’s marketing, and you know, Dr. Dre. But there’s more.
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There is no mystery here. The vast majority of consumers are absolute morons. My friend was shopping for headphones for his wife last Christmas. We went to Best Buy and naturally were drawn to the massive Beats display. I picked up a set, checked them out, said, "These things are fucking junk" and we proceeded to buy a set of Sennheiser (sp?) headphones.
I wouldn't necessarily call them garbage but they definitely aren't worth the price tag. Is it wrong that I judge people who wear beats?