6 years ago
1
Brands are now blacklisting mainstream news sites, including Fox News
Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites. One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values. Then, after violence erupted in Charlottesville, Virginia, the agency blocked keywords including “Nazis” and “Charlottesville” in programmatic campaigns for the brand.
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News shouldn't be run on ads and ratings anyways, that's how you get talking head pundits taking up all hours of the day and night and breaking news that is always breaking for days after it happens.
EDIT: Changed word could to get.