Here is the dichotomy on the add thing, they don't care who reads them. Ah, virtue signaling, I was wondering when that would work into the mire.

Seems like it's a stretch to use 'virtue signaling' to describe straightforward business decisions. I mean, "I loathe Trump as much as anyone," now that's virtue signaling. Whereas distancing your brand from a dangerously-unmedicated Alex Jones trolling massacre survivors and victim's families, that's sensible. That just recognizing that we're judged by the people we disassociate with. A better word might be 'decency.'