Why bother to "trick" kids at all. Jeez, just find stuff that the kid likes and have him read about it, have a family book club (probably with older kids, over 10 at least) where everybody reads the same book (hopefully one that has something to argue about) and debate what happens. Was it OK for Charlotte to lie to save Wilbur? Was templton really as bad as he sounds? Why did people get so impressed with words in a spider's web, and why did they think it meant something about Wilbur and not Charlotte? That's in a book aimed at early readers. If everyone is reading the same book, then you get the added fun (especially if mom and dad "allow" it on occasion) of a kid getting to prove mom and dad wrong on some point.

I never needed to be tricked. I was a bookworm from the get go.