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Why Your Content Marketing Team Needs to Act Like a Rock Band
Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Jason advocates for content marketing teams to be put together like rock bands, specifically KISS…
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7 Tips for Increasing Your Click-Through Rates on Facebook
On average, 6.5 people out of 100 click on your Facebook posting. But with a few tweaks, you can get more people clicking on your posts and heading over to your website. Here’s how:
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Simplify Your Content Marketing Strategy with a One-Page Plan
If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.
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5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic
Don't let social traffic become an obsession. Social media involvement can help you build a better business in more ways than you think.
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Why Social Media Will Never Get the Credit It Deserves
Most of the impact of social media is in the form of dark social, a difficult to measure (but no less powerful) force that builds businesses in secret.
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How to Run a Pinterest Contest Without Breaking the Rules
Have you run contests on Pinterest? Are you aware of Pinterest contests rules and regulations? After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines. In this article I’ll explain what you need to know to run successful and compliant Pinterest contests.
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Instagram Marketing: Your Complete Guide to Instagram Success
Do you want to learn how to market yourself and your business on Instagram? Are you looking for a resource to guide your Instagram marketing efforts? Whether you're marketing on Instagram as an individual or as a brand, these expert articles will show you how to establish a presence, use Instagram’s features, encourage follower engagement and run contests.
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Using Psychology to Build Social Media Campaigns
Your social media campaigns should be about connecting with followers – not peddling your wares.
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Social Media Conversion Ideas You Should Be Using
If you're posts are failing to convert and your calls to action are non-existent, these tips will help you increase clicks and engagement.
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How to Win Instagram with Six Simple Tests
Instagram has more users than ever before. Is your content reaching them? Run these six tests to see how your Instagram content is performing.
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The 7 Steps to Create an Awesome Contest on Instagram
Do you want to learn how to run a successful contest on Instagram? Here are the 7 key steps that you must do to create an awesome contest on Instagram
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6 Powerful Facebook Marketing Secrets That May Surprise You
Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook “Ad” engine.While Facebook offers immense opportunities for targeting your audience, it is still full of secrets that even an experienced marketing professional will be surprised. Here are the latest Facebook marketing secrets that you must know for using the Facebook advertising engine effectively.
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How To Use Twitter Lists to Build Relationships that Turn Into Sales
Before trying to sell to your followers on Twitter you must first build a relationship with them. Twitter lists are a great way to do just that!
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LinkedIn Tricks for Social Media Professionals
Viveka von Rosen, CEO of Linked Into Business, joins the Social Pros Podcast this week to discuss the LinkedIn Publisher Platform, optimizing company pages, and future changes at LinkedIn.
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24 Posts on Marketing and Productivity
Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing, Search Engine Marketing, Social Media Marketing, Productivity
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Know What Your Audience Wants Before Investing in Content Creation and Marketing
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.
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Going Programmatic to Get Your Content Seen
Programmatic marketing is emerging as a unique tool for getting your content seen in today's hyper-competitive online world.
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10 Top Social Media Posts of 2014 From The World's Best Blogs
This is a super list of the 10 top social media posts from some very savvy social media bloggers. Get a huge dose of great tips, tools & ideas.
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Advanced Facebook Ad Techniques: What Marketers Need to Know
Social Media Marketing Podcast 129, in this episode Jon Loomer explores the benefits of Facebook advertising and advanced Facebook ad techniques.
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Seven creative ways you can use branded content on Instagram
As Instagram surpasses Twitter for monthly active users, I set the microscope on the social network and explore how brands should use the platform to tell their story visually in 2015.
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