9 years ago
Sneaker Wars: Inside the Battle Between Nike and Adidas
For decades it’s looked like no company could ever topple Nike, the $86 billion global sneaker juggernaut. But just across town from ultra-secretive Nike HQ in Oregon, Adidas has suddenly mounted a full-scale arms race, poaching designers, signing superstar endorsements, and unveiling space-age technology in an attempt to dethrone the king. Matthew Shaer reports on the bitter battle over the right to dress your feet...
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