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+26 +1
New MacBook Pro Features Smaller Heatsink Due to Supply Chain Issues
The M2 Pro and M2 Max MacBook Pro models feature a considerably smaller heatsink due to supply chain issues, teardowns suggest. The new MacBook Pro's revised thermal architecture appears to be caused by the reduced overall footprint of the M2 Pro and M2 Max SoCs inside the device, as noted by iFixit and Max Tech.
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+21 +1
Apple Reportedly Planning to Limit iPhone 15's USB-C Port in the Same Way as Lightning
The iPhone 15 and iPhone 15 Pro's USB-C port and accompanying charging cables will feature a Lightning-like authenticator chip, potentially limiting their functionality with Apple-unapproved accessories, a rumor shared on Weibo suggests.
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+16 +1
Apple's End-to-End iCloud Could Be a Security Game Changer
Finally end-to-end encryption comes to iCloud. The system can be a bit buggy, but promises a substantial security upgrade. The cloud has always been a convenient place to store your files, but a hostile place for security. With your files backed up on a company’s servers somewhere, they are at risk to demands from authorities to access them, or hackers that may break into the company’s infrastructure.
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+21 +1
iPhone 16 Ultra may stand above the 'Pro' line as the priciest model
The iPhone 16 Ultra may arrive next year, but not as a renamed ‘Pro Max’ model, this device may stand above the ‘Pro’ and ‘Pro Max’ as the company’s priciest and most premium model. As many of you know, Apple is rumored to launch the iPhone 15, 15 Plus, 15 Pro, and 15 Ultra this year. Well, that may not be the case after all, if this new report is to be believed.
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+22 +1
Apple 14-Inch MacBook Pro M2 Teardown Reveals Big Changes Due to Substrate Pricing
Apple’s bean counters surely form one of the most powerful forces within the organization, despite much of the company's high-profile success being tied to design. A case in point is provided by one of Apple’s leading new consumer products, the 2023 14-inch MacBook Pro, which has had its design significantly steered by pricing fluctuations in the materials and components markets.
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+31 +1
Apple's iconic '1984' Super Bowl ad aired on this day 39 years ago
Almost 40 years ago, Apple Computer aired its now-iconic commercial introducing the Macintosh during Super Bowl XVIII. Although “1984” became a cultural phenomenon and a watershed moment for product launches, Apple’s Board of Directors was against it from the start.
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+21 +1
Apple's Website Suggests M2 and M2 Pro Mac Announcements Were Originally Set for Fall 2022
Information embedded within Apple's website suggests that this week's new Mac announcements, including the M2 Pro and M2 Max chips, were initially set to be unveiled in October or November of last year.
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+15 +1
Apple's business store goes down ahead of rumored launches | AppleInsider
Apple has taken down its online store for business users, in what could be preparation for the launch of updated Mac models. Apple traditionally takes down its online stores ahead of major announcements, to give it an opportunity to make changes to its product lineup. Following late and unusual rumors of new products in January, Apple has done the same thing on the morning of an expected announcement.
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+21 +1
15 years of MacBook Air: The iconic Steve Jobs unveil, the troubled years, and the future
The MacBook Air was announced by Steve Jobs 15 years ago today, on January 15, 2008. The event has become one of the most iconic Apple events ever, thanks in large part to the moment Jobs pulled the MacBook Air out of a manila envelope.
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+18 +1
Apple's 2023 Roadmap: When to Expect New Product Launches This Year
Apple is reportedly planning to launch at least 10 Apple devices this year, with new product releases seemingly planned for each quarter of the year.
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+18 +1
Apple Releases Limited-Edition AirPods Pro in Celebration of Chinese New Year
In celebration of the upcoming Chinese New Year on January 22, Apple has released limited-edition second-generation AirPods Pro with a Year of the Rabbit engraving through its online store and retail stores in China, Taiwan, Hong Kong, and Macau.
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+15 +1
15.5-Inch MacBook Air Expected to Launch in Spring 2023
Apple is developing a 15.5-inch MacBook Air that could launch in the spring of 2023, according to display analyst Ross Young. In a tweet shared with super followers, Young said that production on panels designed for the MacBook Air will start in the first quarter of 2023.
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+18 +1
Belkin Debuts Continuity Camera Mount for Mac Desktops
Belkin is expanding its line of MagSafe-compatible Continuity Camera mounts with the launch of the Belkin iPhone Mount for Mac Desktops, which is able to attach to iMac models and different displays. Priced at $30, the Belkin iPhone Mount for Mac Desktops joins Belkin's existing Continuity Camera mount that's available for Mac notebooks like the MacBook Pro and the MacBook Air. The mount is designed to attach to the top of an iMac or external display, and then a compatible MagSafe iPhone can be placed on the MagSafe mount.
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+19 +1
Fresh benchmarks claim to show Apple M2 Max chip performance ahead of MacBook Pro update in 2023
Last week, an alleged benchmark test of Apple’s unreleased M2 Max chip was shared on the Geekbench website, and it revealed discrete performance improvements compared to the current M1 Max chip. Now another supposed M2 Max benchmark test has also surfaced on the web, but this one shows better performance results.
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+18 +1
FBI 'deeply concerned' about Apple's new security protections
The FBI says that Apple increasing security features on iPhone "hinders" the agency's ability to protect Americans, and again presses for backdoor access. Apple's newly-announced security plans include increasing end to end encryption for almost all iCloud services. This, plus iMessage identity verification and two-factor authentication of Apple IDs using hardware keys, will roll out globally during 2023.
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+27 +1
Backlit Apple Logo Could Make a Comeback on Future MacBooks
Apple could be considering a return of the iconic backlit Apple logo on future MacBook models, if a newly published patent is anything to go by. Once a common sight in coffee shops everywhere, the glowing emblem of an Apple logo featured on the lids of many Mac laptops launched in the early 2000s, but its demise in 2015 could turn out to be relatively short-lived.
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+22 +1
'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor.
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+19 +1
Apple’s Upcoming Product Releases in 2023
We recognize apple for innovation. They’ve set themselves apart as a trendsetter in the tech industry. In September 2022, apart from iPhone 14, Apple released the AirPods Pro 2, the Apple Watch Ultra, the Apple Watch Series 8, and the Apple Watch SE. In October, Apple released the 10th-generation iPad, the iPad Pro, and the Apple TV 4K.
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+20 +1
Apple's green rhetoric suggests Macs and iPads should merge
Opinion Apple's Mac hardware keeps getting thinner and lighter, and its iPads keep becoming more and more capable. I'm hardly the first to observe that the two products are getting closer together - but if Apple's environmental claims mean anything the products are now so close it's irresponsible they don't overlap.
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+26 +1
The new iPad makes no sense
You heard me. What’s up with this entry-level iPad? The iPad had one thing going for it: price. At $329, the entry-level model has been a real pain in my neck as a laptop reviewer for the past year. Every time I’ve wanted to recommend a budget laptop, Chromebook, or tablet, I’ve had to caveat that the iPad exists and might be a better deal. For multimedia or as a secondary device that didn’t need to accommodate, say, an enterprise workload, $329 was a steal.
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