I recently wrote about this over on LinkedIn but reading a recent post by Richard Branson on attitude got me thinking. I got “Velocity: The Seven New Laws for a World Gone Digital” by Ajaz Ahmed and Stefan Olander in my goodie bag from Virgin Disruptors back in October last year when I attended the event as a guest. The main message is that all we really want is to “make a meaningful and enduring contribution” in this world.