So far I have been lucky to get free "marketing" in the form of my dad's contacts. He has actually put me in touch with a client which has potential to bring me a lot of business as she is a real estate agent looking for someone in my line of work who she can trust to use for all the places she manages.

Otherwise, that is a side I am going to struggle with, I hate selling myself. I have always preferred the idea of my work selling itself (word of mouth) but I know it's naive to think that you can build a business solely on that as your marketing. So I have to learn to start being able to sell myself :P